Symbolic of wholeness and perfection. It signifies collective consciousness, completion, faith, spirituality, mysticism, wisdom, peace and endurance. A symbol of perfection and unity. It is a thinker and searcher of truth.
Z indicates unchanging, highly esteemed, immense and compelling.
Y seems to be yearning for something from above. It is mystic, reserved, affecting yet self-governing.
D displays self-reliance, a caring attitude and broadmindedness.
O shows deep in thought, well disciplined and caring. Always lookout for the mysterious and be home-loving and enjoy the things that are close by. It is a traditionalist letter.
COLOUR AND TYPOGRAPHY
We have chosen bold impressive fonts and placed the name in two lines with the visual balance so one can easily identify the name with the brand to make it memorable and long lasting. A bold design stands out from the crowd (which is cool), hints at a deeper meaning (very cool), and yet still retains unique and ineffable qualities. A luxurious and high end mark relevant to the location.
We have used Deep Purple in the background of ZYDO SQUARE which is regarded as visionary, rich, royal & prestigious. While the colours used in the background of the tagline are,
Vibrant Orange
happy, glowing, energising, optimistic.
Lavender
Romantic, nostalgic, fanciful & lightweight respectively according to the colour psychology. This well thought-out colour scheme shall play a great role in establishing the brand.
